Andre de Godoy Nunes

  Discovery-driven planning (DDP), or Discovery-Driven Growth, is a strategic methodology designed to manage uncertainty and foster innovation. It shifts the focus from traditional detailed forecasts and linear execution plans to a more flexible, learning-based approach. DDP emphasises experimentation, validation of assumptions, and iterative learning, making it particularly useful in environments where the path to success is not clearly defined, such as new markets or innovative product development. I was first introduced to DDP in 2020 when I helped deliver a digital strategy and a technology capability roadmap for a digital transformation program. At the time, we lacked certainty about our technology choices. DDP provided us with a plan that could be executed in parallel with the delivery projects, allowing us to track our progress toward the business goals, change direction or pivot all together when needed. Since there I became a fan of the approach and applied DDP in other si...