Reverse Income Statement in Discovery-Driven Planning
In my previous article, I discussed a methodology designed to mitigate investment risks, particularly beneficial when contemplating a new business venture or embarking on a project to develop a product or technology amid uncertainty. The methodology in question is Discovery Driven Planning (DDP), developed by Rita Gunther McGrath of Columbia University and Ian MacMillan of Wharton Business Schools. If you haven't had the chance to read my article titled " Mitigate Investment Risks with Discovery-Driven Planning ," I encourage you to do so. Originally crafted in the mid-1990s, DDP primarily targeted large enterprises. McGrath and MacMillan examined past product launches by major corporations, including notable failures like Disney's Euro Disney theme park. Despite being more than 25 years old, DDP remains relatively underutilised as a business management tool, notwithstanding its numerous benefits. Initially tailored for senior managers making critical decisions in g...